Saturday, October 27, 2007

Sampling Wisconsin now legal

If you're wandering through the aisles of a grocery store in Wisconsin, you might be offered more than fish sticks or cupcakes at a sampling stand.

State lawmakers have included in the budget a provision that allows liquor and grocery stores to hand out free samples of liquor.

Each customer could have up to three samples of a half-ounce or less, or about 1 1/2 shots, between 11 a.m. and 7 p.m.

The change wasn't widely expected although the Distilled Spirits Council of the United States (DISCUS) pushed for the change after legislators previously allowed samples of beer and wine at stores. Extending the privilege to liquor was included in a 581-page summary of the budget that both houses approved.

There still is a possibility the change could be vetoed by Gov. Jim Doyle, who already is being pressured by Mothers Against Drunk Driving (MADD) whose executive state director, Kari Kinnard, called on Doyle to veto the provision on the grounds it would encourage drinking and driving.

She told the Associated Press she didn't believe 1.5 ounces of liquor would be enough to put drivers over the legal limit but "We are sending the message that it's OK to drink and then get behind the wheel of your car."

Patrick Essie, a Wisconsin lobbyist for the spirits council, called the samples "a natural progression." He noted that 22 other states have similar laws and DISCUS is not aware of problems involving the samples elsewhere. He said 1.5 ounces of liquor is about the same amount of alcohol in the wine samples.

To Dowd's Spirits Notebook latest entry.
To Dowd's Wine Notebook latest entry.
To Dowd's Brews Notebook latest entry.
To Dowd's Non-Alcohol Drinks Notebook latest entry.
To Dowd's Tasting Notes latest entry.
Back to Dowd On Drinks home page.

Do you know this man?

The Teacher's Scotch people hope you will. It's the image of William Teacher and is part of the distiller's new “Symbol of Authority” advertising campaign.

Teacher’s was first blended in Glasgow in the 1830s and continues to use traditional distillation methods. The whisky is aged in wooden barrels, including used sherry casks. Its signature malt, Ardmore, is a peated malt, and the remaining flavor comes from a combination of Lowland, Highland and Speyside single malts. Overall, it has an unusually high percentage of malt, 45.

Teacher’s won a bronze medal in the blended Scotch whisky category in recent International Spirits Challenge 2007.

The company is owned by Beam Global Spirits and Wine. It has had a wide range of interesting advertising campaigns over the years. For a fun look at some of them, go to the Teacher's Web site, click on "Our History" and then on "Advertising."

To Dowd's Spirits Notebook latest entry.
To Dowd's Wine Notebook latest entry.
To Dowd's Brews Notebook latest entry.
To Dowd's Non-Alcohol Drinks Notebook latest entry.
To Dowd's Tasting Notes latest entry.
Back to Dowd On Drinks home page.