Sunday, June 29, 2008

Sweet Tea Vodka a quick hit

Although sweet tea has been a Southern beverage staple for generations, McDonald's and other fast-food companies only recently discovered it and are offering their version to the public at large.

However, Firefly Sweet Tea Vodka is an entirely different thing. In just three weeks on South Carolina store shelves it has become the top-selling flavored vodka in the state.

I reported on this new product back in April, but never thought I'd be talking about this sort of success so soon.

“We’re a company based in the South and everyone in the South loves sweet tea. We were thrilled that Firefly Sweet Tea met our expectations and became the number one selling flavored vodka in such a short time frame,” said co-owner Jim Irvin.

Firefly, which is based on Wadamalaw Island, 30 miles south of Charleston, now is distributing its new flavored vodka in New York, Nevada and Colorado as well as South Carolina.

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