Monday, August 11, 2008

Rap star gets the spirit

Dr. Dre (the one in the middle over there), who is neither a doctor nor actually named Dre, is joining the ranks of celebrity adult beverage entrepreneurs.

The rapper's cognac and vodka brands will hit liquor stores in the next 60 days, according to celebrity liquor marketer Drinks America Holdings Ltd. The products are a joint venture between Drinks America of Wilton, CT, and Dre's Interscope Geffen A&M Records label.

The marketing for the beverages will be tied in with the release of Dre's next album, ironically titled "Detox." Aftermath Congac will come out first, followed by a flavored and and an unflavored sparkling vodka.

The rapper, real name André Romelle Young, is founder and CEO of Aftermath Entertainment, thus the name for his liquors.

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